The Lynx 'Angels Will Fall' campaign sprung to my mind almost instantly on the subject of myth and ideology. Lynx for years have use these tools in their campaigns, appealing to their male target audience, that with Lynx they will seduce all women. However with this new campaign Lynx have taken it one step further by stating with their products, even angel will be attracted to the distinct scent. Of course no heavenly women will be falling from the sky for any males. However gives the message that the product is so effective it will attract even the purest and most beautiful women.
The crash landed angel in the advert above is portraying the message, with Lynx you have the power to literally have women falling into your bed, with ease.
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