Art & Copy - (George Lois)

Throughout the film, George Lois's approach to advertising literally blew my mind. His aggressive, egotistical attitude is something that really surprised me, as I always thought, keeping your clients happy is rule number one in advertising. However George Lois really inspired me as he showed time after time his arrogance is simply pure genius.
He quoted, 'I've always had this reputation I'm rough with clients, and I have been.. I have big ideas and I show it to them, and I try to sell it to them, I'm trying to make them rich and I have to drag them into being rich, it drives you nuts!'

George Lois's work with Tommy Hilfiger almost had my hands over my face, peering through my fingers, due to the George's sheer pretentious approach. His idea to create a campaign linking this unknown designer with the three greatest male designers, Ralph Lauren, Perry Ellis and Calvin Klien and stating Tommy will be the next, seemed berserk. George Lois even quoted, 'who the hell knew what T H is, Tommy's mother didn't even know,' which showed even George Lois knew the high risk he was taking, however he still had the ability to maintain confidence in his idea, which is truly remarkable!

The best part is, from the start Tommy wanted nothing to do with the campaign and the only reason it was happening is due to George Lois somehow convincing Tommy Hilfigers business partner to run it.
The adverts sparked an uproar of offence that this unknown designer can be linked with these greats, which gave Tommy Hilfiger no choice but to work harder than ever before. Tommy quoted 'George turbo charged my success and then it just took off...my business burst into a multi billion dollar global business.'

This story in itself is truly astounding, that George Lois can take such a big risk but at the same time still have such strong belief and confidence that his campaign will be successful. Not only did his campaign have impact, but being able to create power over the designer, to make him work harder than ever before, is remarkable. George Lois is truly inspirational.