- Plato used a simile of a cave inhabited by prisoners to get across his theory of human nature. These prisoners would only be able to see their own shadows on the cave walls, therefore would interpret these shadows as reality. However once these prisoners left the cave, they would realise that these shadows were not in fact reality and it turn leave the cave with an open mind to perceive the true form of reality.
- Plato believed that philosophers, the most intelligent people in society, should rule democracy instead of the most powerful. This is because the philosophers have a greater understanding of 'the truth' than ordinary men.
Jean Baudrillard
- Baudrillard opposed Descartes theory 'I think therefor I am' by responding 'This is not the case, the I is nothing more than a fictive entity, an optical illusion.' This is because Baudrillard believed we live in a simulation created by us, that no one can escape.
- Baudrillards attitude towards advertising is very negative as he states, 'We live in a world where there is more and more information and less and less meaning.' He expressed his feelings that advertising had no depth or originality and that it is just a string of repetitive information.
- He believed that our reality was an illusion and we can not create anything further, however we think we are progressing through image and text. This then links to hypermarket and hyper commodity.
Visual Culture
- A theory in which everything is on a repetitive loop with no meaning. Images within media are described as flat due to having no relevance because of their monotonous reoccurrence.
- The target audience have no connection to new media because the links have become so mainstream and repetitive, it is as if it doesn't exist.
- The repetition of media has become so forceful and constant it loses it relevance and becomes lost to us as consumers.
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