Rhetorics

The Nine Rhetorics of creativity are: 1. Creative Genius 2. Democratic & Political Creativity 3. Ubiquitous Creativity 4. Creativity for Social Good 5. Creativity as Economic Imperative 6. Play & Creativity 7. Creativity & Cognition 8. The Creative Affordances of Technology 9. The Creative Classroom.

Creativity for social good has rapidly expanded with the growth of technology. Since the advancement of the internet giving birth to social media, this has created opportunities for the whole world to get involved in such projects, targeting positive change.

Wimpy Brail Burger

This campaign by Wimpy in South Africa was devised to targeted the visually impaired and promote that they offer a new in-store braille menu. Wimpy delivered this message by writing messages in braille on the top of burger buns, using sesame seeds. Each braille message on top of the burger bun was a description of the burger that the participant was about to eat. However only 15 of these braille burgers were made to promote this new brail menu, so how did this message reach the rest of the world?

The 15 participants firstly mentioned their experience in their braille newsletter, which then transformed into people creating online publications on the campaign, available in screen readers. This then corresponded into the message being passed onto over 800'000 visually impaired people. This shows that if a campaign is inventive and creative enough, no matter how small the initial idea is, the message can be carried across the globe. The campaign highlights creativity for social good by using social media and viral to raise awareness and advertise their brand in a creative way.

The Wimpy Braille Burger Viral Link