The computer software company, Apple Inc was founded in 1976.
The creation of the first portable computer, including screen and mouse, was released around 1975. This revolutionised computers, as it meant they could now be used and kept in offices and within the consumers own home.
Years before computers were built very large, therefore could only be kept and used in factories and other large work areas.
The late 1970's advert on the left hand side, depicts a male using the new Apple portable computer in the comfort of his own home. To many viewers, of this time, it would be un-heard of for a computer to be small and compact enough to be kept in your own home. This was Apple's approach to this advert, to get the message out of the simplicity and ease there product creates. They have done this by sizing their product to only 1/3 of the advert, and focused on the happy situation it creates; now a man can work from home and spend more time with his family.
Over time technology has grown tremendously and so has Apple's. Therefore their adverts of today are very much product based, such as the advert on the right which is promoting Apple Iphone's vast collection of 'Apps'. This is to show off to the public the wonders of their creations and to keep it's vast competitors at bay. During the late 70s-80s, this wasn't a real issue to Apple as there was only a small number of computer companies to compete with.
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